It's a familiar narrative: the pandemic showed the cracks in many systems, including, notably, how pharma brands get through to patients. So how do we fix it? @PM360online gathered experts—including HB prez/ECD James Talerico—to offer their solutions: http://hbeat.me/2YMSDUB
On #telehealth, HB Prez Nadine Leonard asks: "How do you help take that kernel of a good experience, a beautiful benefit, and really make it into an even more valuable interaction?" She spoke to @medadnews about what's next for medicine's virtual frontier: hbeat.me/3koBY0H
The @FiercePharma Marketing Awards noms are out and we're proud to have three-peated in partnership with our fantastic clients. Fierce, indeed! Check out the full list on http://fiercemarketingforum.com #FiercePharmaMarketing
It's 2:31 PM. Do you know where your Zoomer consumers are? If not, Strategy Dir. Jodi Reimer can help. She spoke with @MMMnews about cross-generational marketing & why it's important to let customers "experience the brand where they're experiencing life." http://hbeat.me/3Acx...
If other agencies can go to 10, we go to 11! That's how we nabbed another year on the @MMMnews #Agency100! Admire our entry to the issue's design challenge (agencies as movie posters) & get a look backstage in our full profile: http://hbeat.me/3vqo4id
Healthcare isn’t a means to an end; it’s a chance to defy limitations with creative solutions. If you like thinking differently, taking risks, being around authentic people, and communicating via GIFs, then click that button up
there and join our band.
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