Heartbeat Blog

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HR leader. Diversity driver. Retention expert. Culture cultivator—Heartbeat VP, HR Michelle Edwards @MichelleKEdward is a marvel, and now she's a 2021 @MMMnews #WomanToWatch as well! Congrats on the well-deserved honor, Michelle.

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Our newest in-house Great Creator? Art Director Alex Zhang, whose art graces the cover of @PM360online's #GreatestCreators supplement. He beat artists from across the industry to take the cover crown—congrats, Alex! Read more about his process & inspo: http://hbeat.me/2OjMF...

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All COVID-centric ad campaigns kiiinda feel the same, right? Not necessarily. For @pm360online's #GreatestCreators issue, Group Creative Director Kris LoCascio found one spot that broke the mold. Read how @Nike scored big while others missed the mark http://hbeat.me/3kXU3CI

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Congrats to @Applied_Tx! Galactosemia Together—their engaging, omnichannel campaign for both patients & HCPs—is being recognized as part of @PM360online's #GreatestCreators issue. Heartbeat is proud to be a partner to @Applied_Tx in this impactful work!

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The most memorable ads aren't always the most obvious—sometimes it's better to hide your message in plain sight. Group Creative Director Jillian Anderson penned the latest "6 Campaigns" for @MMMnews about the selling power of sneaky surprises: http://hbeat.me/3rxAIe4

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