Heartbeat Blog

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It's a familiar narrative: the pandemic showed the cracks in many systems, including, notably, how pharma brands get through to patients. So how do we fix it? @PM360online gathered experts—including HB prez/ECD James Talerico—to offer their solutions: http://hbeat.me/2YMSDUB

TWITTER

On #telehealth, HB Prez Nadine Leonard asks: "How do you help take that kernel of a good experience, a beautiful benefit, and really make it into an even more valuable interaction?" She spoke to @medadnews about what's next for medicine's virtual frontier: hbeat.me/3koBY0H

TWITTER

The @FiercePharma Marketing Awards noms are out and we're proud to have three-peated in partnership with our fantastic clients. Fierce, indeed! Check out the full list on http://fiercemarketingforum.com #FiercePharmaMarketing

TWITTER

It's 2:31 PM. Do you know where your Zoomer consumers are? If not, Strategy Dir. Jodi Reimer can help. She spoke with @MMMnews about cross-generational marketing & why it's important to let customers "experience the brand where they're experiencing life." http://hbeat.me/3Acx...

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