Heartbeat Announces 7 VP+ Promotions in 2022

October 3, 2022

Heartbeat Announces 7 Vice President Promotions in 2022; Recognizes Loyalty and Staff Accomplishments

New York, NY, October 03, 2022 — Leading healthcare marketing agency Heartbeat has announced the promotions of 7 exemplary members of its senior staff to vice-presidential-and-above leadership positions. The promotions span multiple agency disciplines, with recipients having an average tenure of more than 11 years at the agency.

Nadine Leonard, Heartbeat President and Executive Planning Director, shared her thoughts on the recent recognition for the long-time team members: “The knowledge, experience, and mentorship that these exemplary senior leaders exhibit each and every day is invaluable. They make us an infinitely stronger agency, and many have done so for the better part of a decade. To continue to recognize this level of talent, dedication, and loyalty is not only our obligation, it’s our privilege.”

Heartbeat’s recent promotions include:

Simon Beins, Senior Vice President, Strategy

An integral member of Heartbeat’s strategic think tank for an impressive 18 years, Simon has helped grow the company’s Strategy practice from the ground up and established the immensely high watermark for quality strategic output that has become synonymous with the agency’s most successful client engagements.

With a promotion to SVP, Strategy, Simon will continue to serve as the trusted lead across several of Heartbeat’s largest accounts and a wide range of therapeutic areas. His strategic insights and brand leadership have led to countless industry awards and critical acclaim for Heartbeat’s most highly decorated campaigns.

Jon Klebanoff, Vice President, Strategy

A skilled analyst and tactician, Jon has spent the past 12 years carving the strategic path for brands as they launch, break new ground, and take on fierce competition.

Over the past 5 years as a Director, Strategy, with Heartbeat, Jon has consistently proven to be the guiding force that keeps Heartbeat’s best campaigns aligned to the strategic objectives of clients, all while ensuring that his brands are one step ahead of their competitors. In recognition of his work, he has been promoted to VP, Strategy.

Chris Cocking, Vice President, Solutions Architect

Chris has been a pillar of the Heartbeat community and a de facto leader of the agency’s celebrated Technology department for more than 14 years. Previously, as Director, Technology, he consistently managed some of Heartbeat’s best technology talent, guiding them to evaluate complex digital needs and create state-of-the-art products and user experiences. Chris and his team’s dedication to healthcare marketing innovation has led to multiple industry honors, including a PM360 Trailblazer Award for Heartbeat’s Connected Patient Service, and inclusions in PM360’s Innovations Issue for Heartbeat’s ANATOMY design system and CongressVision facial recognition & AI software.

In recognition of his stellar record of success, Chris has been promoted to VP, Solutions Architect, where he will continue to solve our client’s unique business challenges with tailored IT solutions.

Victor Brockenborough, Vice President, Director, Technology

Victor has spent 19 years at the forefront of technological innovation, crafting immaculate digital experiences for many of the industry’s largest companies and brands. In his 12 years with Heartbeat, he has consistently used his technical savvy to turn compelling ideas into rich interactive experiences. His notable contributions to Heartbeat’s most tech-heavy campaigns have garnered widespread recognition and industry accolades.

In recognition of his accomplishments, Victor has been promoted from Group Director, Technology to VP, Director, Technology.

Ana Capellan, Senior Vice President, Group Director, Production & Operations

Following 16 years of Production excellence and nearly 10 years as an integral member of Heartbeat’s Production team, Ana Capellan has been promoted to SVP, Group Director, Production & Operations.

Quickly approaching her 10th anniversary with Heartbeat, Ana has been a beacon of dependability for the agency’s Production discipline, demonstrating an uncanny ability to guide interdisciplinary teams to the best possible outcomes for clients. In her new role, Ana will be one of three department leaders to share in the running of Heartbeat’s Production practice, where she and her teams will be tasked with finding even smarter ways of working and delivering thoughtfully planned, efficiently executed, high-quality programs for Heartbeat’s clients.

Maya Schindler, Senior Vice President, Group Director, Production & Operations

With two decades of Production experience across multiple industries and marketing verticals, Maya has brought an elite level of operational excellence to Heartbeat. Her contributions over 13 years as a member of the agency’s Production practice have proven to be invaluable, not only as a driving force behind many of Heartbeat’s most important projects, but as a coach and mentor for countless team members.

Maya has been promoted to SVP, Group Director, Production & Operations, where she will join fellow department heads Ana Capellan and Daniel Maxwell in running the agency’s growing Production discipline.

Daniel Maxwell, Senior Vice President, Group Director, Production & Operations

Now approaching his seventh year at Heartbeat, Daniel boasts 19 years of industry experience in both Client Service and Production roles. As an essential part of the agency’s Production practice, he brings an in-depth understanding about the mechanics of how work gets done, the people involved, and the quality of outputs. Showcasing his operational prowess throughout each client engagement, Daniel ensures that his teams efficiently produce great work and overcome barriers with innovative solutions.

With his promotion to SVP, Group Director, Production & Operations, Daniel will continue to spearhead Heartbeat’s Production efforts with fellow department leaders Ana and Maya.

About Heartbeat
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs its organization around a “100% Integration” model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. It prices work based on outcomes, not outputs. Its innovative model delivers not only alignment but also powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: nearly 300 employees between NYC & LA; multiple agency leaders with decades of tenure; a pile of awards from the likes of the MANNYs, MM+M Awards, OMMAs, and Clios; an industry-leading commitment to diversity & inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as follows, “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.

For more information about Heartbeat, please email