Talking DTC: Campaign Launches
May 19, 2021
Is your campaign ready for liftoff?
Heartbeat President and Executive Creative Director James Talerico joins DTC Perspectives’ Bob Ehrlich on next week’s episode of Talking DTC! He’s part of an esteemed group of agency experts ready to dive deep into the industry’s best campaign launches. Together, they’ll share their cumulative wealth of knowledge on how to develop the most stunningly effective pre-launch and launch campaigns. Topics will include:
- Disease awareness vs. branded campaigns
- First-to-market vs. entering a crowded marketplace
- Targeting a mass audience vs. a rare disease audience
- Best practices for developing a creative strategy and brand identity
The magic happens on Wednesday, May 26th from 1:30-3:00 PM ET. Registration for this special extended episode is free, so don’t miss your opportunity to join the conversation!