Webcast: Foiling Fake Health News
April 13, 2021
COVID-19 exposed the cracks in how we share critical public health guidance. Scientific and medical communications aren’t reaching the audiences they were intended for—and are often preempted by unreliable or false information.
It’s left our industry reeling, and wondering: how can we be heard over all of the fake news and untrustworthy content?
In search of solutions, Heartbeat’s EVP, Strategy Lisa Varshney teamed up with the National Institutes of Health and Publicis Sapient to explore how health information is now found—and lost.
Join the online discussion on Tuesday, April 20, at 11am EST.
The panel will break down the challenges of disseminating health content; tactics for delivering content across both established and emerging channels; the government’s role in the content production and distribution process; and the panelists’ predictions for how consumers will connect with evidence-based health content in the future.