Heartbeat Named to PM360 ELITE 100 for Third Consecutive Year
May 12, 2020
New York, May 12, 2020 — PM360, an industry-leading information source for healthcare marketers, has included the Edwards Lifesciences Disease Awareness team and media agency partner Heartbeat in the 2020 PM360 ELITE 100, in the “Marketing Team” category. This marks Heartbeat’s third consecutive year as PM360 ELITE 100 members, their second consecutive ELITE win with the Edwards Lifesciences team, and their fourth overall ELITE Award since the competition’s inception in 2015.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Heartbeat partnered with the Disease Awareness team to launch the unbranded DTC campaign “Reach For The Heart,” which raised awareness about Heart Valve Disease (HVD) in the US. Although many have never heard of this disease, up to 50% of people with untreated severe aortic stenosis (one type of HVD) will die within two years of symptom onset. To fight this, the campaign encouraged seniors and their loved ones to spread awareness about this fatal condition by using a simple acronym to help them recognize even subtle symptoms of the disease.
Heartbeat’s award-winning Media team made sure the message reached those in need by using behavior-based targeting strategies to identify key patient and caregiver segments that were likely to seek disease information and advocate for their own and their loved ones’ health. The campaign continues to be enhanced in order to reach additional undiagnosed patients for whom this information is vital.
“We’ve used the industry’s most activation-ready healthcare data to inform every step of our planning, buying, and optimization process, and that’s been the key to how successful this campaign has been,” said Dan Haller, Vice President, Engagement Strategy at Heartbeat. “The Edwards team has been the exact kind of client partner we seek out for this kind of ambitious engagement. They’re deeply entrenched and invested in their business, but have an openness and curiosity to explore novel approaches for solving age-old problems—true challengers in every sense of the word.”
The PM360 ELITE Awards honor teams and individuals who have made significant contributions to the healthcare industry. Nominees are evaluated based on their accomplishments, peer testimonials, and supporting evidence reflecting the impact of their efforts.
PM360’s May 2020 issue features a full profile of this award-winning campaign. More details can be found online at bit.ly/2yC49Wg.
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; and a President who dared to be quoted as follows, “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.
For more information about Heartbeat, please contact Jared Watson at firstname.lastname@example.org or (646) 701-6240.