How to Beat a “Bloomberg”
March 5, 2020
Billionaire and former NYC mayor Michael Bloomberg’s now-defunct presidential campaign burned some serious cash in its pursuit for the Democratic Party’s nomination. But Bloomberg’s competitors showed that money isn’t everything. Instead, they successfully employed Challenger tactics to emerge ahead of a competitor that financially eclipsed them—something we, as Challenger Brand experts, know something about!
Talking politics can get dicey pretty quickly, but bear (elephant? donkey?) with us—agency President and Executive Creative Director James Talerico’s latest piece for MM&M will inspire some imaginative healthcare marketing ideas, no matter where you land on the political spectrum.
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