industry update

How the Heck can Healthcare use TikTok?

February 12, 2020

Wait… what? There’s a wildly popular social media platform that’s enthusiastically used by HCPs, embraced by patients, and relatively untouched by healthcare brands?

If you’re shocked to hear that TikTok is the seventh most downloaded app of the past 10 years, you’re not alone. And if you haven’t heard of it until right now, you’re probably missing out on an incredibly useful (and untapped) resource for healthcare marketers.

Heartbeat’s VP of Social Strategy, Scott Barrett, tells MM&M how to find value in the burgeoning social network and outlines the many ways to weave TikTok into your brand strategy.

How the Heck can Healthcare use TikTok? >>
(4-minute read)