industry update

What we can learn from Noom’s healthcare entrance

January 14, 2020

Noom is positioning itself for a hearty entry into healthcare, so we caved and signed up for the über-trendy, advertised-everywhere weight loss app.

As it turns out, we learned as much about healthcare marketing as we did about weight loss.

Heartbeat’s latest piece for MM&M takes a deep look at Noom’s master class in impactful behavioral psychology, and what marketers should be stealing from their strategic approach.

Take a bite out of this >>
(5-minute read)