Bill Drummy Honored with PharmaVOICE Red Jacket Award

August 6, 2018

Heartbeat Founder Bill Drummy Honored with PharmaVOICE Red Jacket Award

New York, August 6, 2018 — Bill Drummy, Founder and Chairman Emeritus of leading healthcare marketing agency Heartbeat, has been honored with the prestigious Red Jacket Award from premier healthcare communications trade publication, PharmaVOICE magazine.

The Red Jacket Award was established in 2014 as a “hall of fame” extension of the PharmaVOICE 100, the publication’s esteemed, annual list recognizing the 100 most inspirational, motivational, and transformative individuals throughout the life-sciences industry. The Red Jacket Award specifically honors a select and distinguished group of leaders who have been lauded by their colleagues and peers as PharmaVOICE 100 designees multiple times. Mr. Drummy has thrice been named to the PharmaVOICE 100 list, having been selected in 2017, 2015, and 2008.

Mr. Drummy is one of five 2018 Red Jacket award recipients. In addition to repeated PharmaVOICE 100 designations, Red Jacket Award honorees are noted by PharmaVOICE to “have raised the bar in terms of what it means to be an inspired leader for their teams, their companies, their communities, and for the industry at large.” The magazine also states that selection each year is based on a number of qualifying criteria, including:
– Challenging us to think differently, act differently, and lead differently
– Creating new opportunities to make what was once impossible—possible
– Focusing beyond short-term gains and committing to executing their long-term visions in a tightly regulated and competitive industry
– Having a persistence of vision
– Truly transforming the life-sciences industry to create better health outcomes for all

PharmaVOICE said of Mr. Drummy’s Red Jacket selection, “Throughout your career, you have demonstrated a commitment to innovation, transformation, mentorship, and philanthropy. Your entrepreneurial spirit and leadership have not only inspired your employees, peers, and company to thrive, but your influence is impacting the larger sphere of the life-sciences industry.”

“It’s quite an honor to be sure, and I’m humbled to receive it, especially considering the people who’ve been honored in years past,” said Mr. Drummy of his Red Jacket recognition. “This is also the first red garment I’ve ever added to my wardrobe, at least since my high school prom.”

Mr. Drummy’s full PharmaVOICE 100 Red Jacket profile can be seen in the magazine’s July/August digital edition. Honorees will be formally recognized at a celebration dinner on September 13th in New York City.

About Heartbeat
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media, and technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly—all the necessary elements for Challengers to triumph.

That’s the philosophy, here are the creds: 200 employees between NYC & LA; 6 agency leaders with a decade+ of tenure; a pile of awards from the likes of the Mannys, MM&M, OMMA, and Clio, not to mention an Agency of the Year nom to boot; and led by a Managing Director who dared to be quoted as follows: “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.

For more information about Heartbeat, please contact Jared Watson at or 646.701.6240.