industry update

Times they are a changin’

March 30, 2017

Brace yourselves for some exciting news from Heartbeat! Our agency founder and fearless leader, Bill Drummy, has decided to step down as CEO, after shepherding the agency through more than 18 years of mind-blowing growth and success.

But don’t fret, Heartbeat’s favorite son won’t be going too far… or anywhere at all, really. Bill will be assuming the new role of Chairman and will remain a key part of the agency’s leadership structure. Instead, he will shift his focus toward the development of new client relationships, counseling long-standing Heartbeat clients on business innovation, and providing thought leadership for the healthcare industry as a whole.

Heartbeat’s business strategy and operations will now be led by longtime Heartbeat partners and natural-born leaders, Nadine Leonard and James Talerico. In addition to spearheading Heartbeat’s future health and growth as the new leaders of the agency, Nadine and James will continue to maintain oversight of, respectively, Heartbeat’s Strategy and Creative departments. Nadine will be taking the role of Managing Director, Executive Planning Director, while James will be serving as Managing Director, Executive Creative Director.

The rest of Heartbeat’s Executive Management team and leadership structure remains completely intact, as does our drive to deliver to our valuable clients the expert Consumer & HCP AOR stewardship and industry-leading innovation they’ve come to expect.

You can find more information on Heartbeat’s leadership change in our exclusive interview for MM&M Magazine:

Drummy passes the torch at Heartbeat, moves to Chairman role

Source: MM&M Magazine
Date Published: March 2017