ClientXenoPort
BrandHorizant
Heartbeat RoleConsumer & HCP AOR

Therapeutic Area: Neurology

Indication: Restless Leg Syndrome (RLS)

Sample Tactics: Campaign Creative, TV Commercial, Display & POC Media, Website

ClientCorcept Therapeutics
BrandKorlym
Heartbeat RoleDigital AOR

Therapeutic Area: Endocrinology

Indication: Cushing's syndrome

Sample Tactics: Website, Responsively-Designed Symptom Tracking Application, Media

ClientShionogi
BrandOsphena
Heartbeat RoleHCP AOR

Therapeutic Area: Women's Health

Indication: Dyspareunia (Painful Sex)

Sample Tactics: Campaign Creative, Core Visual Aid / IVA, Website

ClientXenoPort
BrandHorizant
Heartbeat RoleConsumer & HCP AOR

Therapeutic Area: Neurology

Indication: Postherpetic Neuralgia (PHN)

Sample Tactics: Campaign Creative, Print, Display Media, Website

ClientJohnson & Johnson
BrandZyrtec
Heartbeat RoleDigital HCP AOR

Therapeutic Area: Allergy

Indication: Allergy

Sample Tactics: Website, Mobile App, Media, eCRM

ClientSientra
BrandSientra
Heartbeat RoleConsumer & HCP AOR

Therapeutic Area: Aesthetics

Indication: Breast Implants

Sample Tactics: Campaign Creative, Website, Core Visual Aid, HCP Leave-Behinds

ClientAstraZeneca
BrandBydureon
Heartbeat RoleConsumer AOR

Therapeutic Area: Endocrinology

Indication: Diabetes

Sample Tactics: Campaign Creative, TV Commercial, Print, Display Media, Website

ClientAuxilium
BrandTestim
Heartbeat RoleDigital DTC

Therapeutic Area: Men's Health

Indication: Low Testosterone

Sample Tactics: Campaign Creative, TV Commercial, Rich Media, Website

ClientGlaxoSmithKline
BrandCervarix
Heartbeat RoleDigital AOR

Therapeutic Area: Oncology / Vaccine

Indication: Cervical Cancer

Sample Tactics: Documentary, Display Media, Website

ClientGalderma
BrandOracea
Heartbeat RoleDigital AOR

Therapeutic Area: Dermatology

Indication: Rosacea

Sample Tactics: Social Media, Display Media, Website

ClientTELA Bio
BrandTELA Bio
Heartbeat RoleHCP AOR

Therapeutic Area: Surgical

Indication: Soft Tissue Reconstruction

Sample Tactics: Brand Identity, Website, Print

ClientSientra
BrandSientra
Heartbeat RoleConsumer & HCP AOR

Therapeutic Area: Aesthetics

Indication: Breast Implants

Sample Tactics: Brand Identity, Website, Core Visual Aid, HCP Leave-Behinds

2017 AD AGE  & 2018 MM&M  BEST PLACE TO WORK

The agency for CHALLENGER BRANDS

Go To News

industry update

Should value-based contracting extend to ad agencies?

Core Services

Brand Strategy

Research / Messaging / Planning / Launch Strategy

Audience Engagement

Media Planning & Buying / Social / Search

Medical Advisory

Scientific Storytelling / MLR Standards

Point of Care & HCP Workflow Solutions

Data-driven EHR Programs / AI-powered Communications

Creative Activation

User-Centric Design / TV / Print / Identity

Technical Engineering

Digital / Mobile / CLM | IVA / Experiential

Performance Measurement

Insight-Based Optimization / ROI Modeling

Point of Care & HCP Workflow Solutions

Data-driven EHR Programs / AI-powered Communications

CHALLENGER SERVICES

ChallengerServicesIcons

Challenger ID

Our strategic workshop diagnoses your brand’s Challenger situation and identifies uncommon opportunities to tackle the competition.

ChallengerServicesIcons

Rival Rumble

A disassembly of competitive creative, combined with a crash-test of clichés by our own karass, leaves a pile of well-trodden tropes to toss aside and offers open water for our Challenger brand ideation.

ChallengerServicesIcons

Mediamorphosis

Bespoke media plans balancing exclusivity and efficiency with associated micro-indicators of hits and misses to fine tune a Challenger’s campaign.

ChallengerServicesIcons

Sketch

Innovation proof of concepts built in 2 weeks or less to confidently identify a new technology’s true marketing viability and potential.

 
Select Clients
 

HORIZANT

Consumer & HCP AOR

KORLYM

Digital AOR

OSPHENA

HCP AOR

HORIZANT

Consumer & HCP AOR

ZYRTEC

Digital HCP AOR

SIENTRA

Consumer & HCP AOR

BYDUREON

Consumer AOR

TESTIM

Digital DTC

CERVARIX

Digital AOR

ORACEA

Digital AOR

TELA BIO

HCP AOR

SIENTRA

Consumer & HCP AOR

Clio
Omma
MedADNews
MMandM
Webby
DTC
Ad-Stars
PM360
W3
IAC

Fearless leaders

Nadine Leonard
Nadine Leonard
Co-President
Executive Planning Director
Nadine Leonard
Nadine Leonard
Co-President
Executive Planning Director
Nadine Leonard
Nadine Leonard
Co-President
Executive Planning Director

Nadine is the reason why our brand strategies are brazen and our clients see us as partners for the long-haul. Even if she’s not directly shaping a campaign or market launch, her presence is felt through the mentorship and daily oversight she generously doles out to Heartbeat’s strategists, client service teams, and beyond. Fueled by over two decades of marketing experience and an MBA from NYU Stern, her acute approaches to brand challenges are deeply felt by our clients and their bottom lines. It's these talents, plus her unwavering positivity—even during spirited debates—that make her a personification of the Heartbeat ideology.

James Talerico
James Talerico
Co-President
Executive Creative Director
James Talerico
James Talerico
Co-President
Executive Creative Director
James Talerico
James Talerico
Co-President
Executive Creative Director

Our resident raconteur, in-house iconoclast, native nonconformist. "Unconventional" is just how James is wired—stretching back to his teenage years in eastern PA, where he served drinks to retired coal miners in his grandfather's bar while memorizing Latin verb declensions. At Heartbeat, he runs day-to-day operations and offers generous pours of inspiration to our award-winning Creative, Tech, and Media teams—all the while, infusing healthy skepticism of the latest thing and a deep commitment to the lasting brand idea. He still surrounds himself with Latin each day, but it tends to be Lorem ipsum dolor sit amet (the common industry placeholder for creative copy).

Jennifer Campanaro
Jen Campanaro
EVP | General Manager
Jennifer Campanaro
Jen Campanaro
EVP | General Manager
Jennifer Campanaro
Jen Campanaro
EVP | General Manager

Look up "dream coworker" in Merriam-Webster and you’ll find Jen's smiling face. It’s been a steady presence at Heartbeat since 2000—as employee #12, Jen is the bedrock of Heartbeat’s smooth business operations and process-perfect production. Today, she guides the agency’s talent, finance, production, and regulatory practices, so both employees and clients reap the benefits of her extensive experience and ready-for-anything attitude. The thing that makes Jen cheese the hardest is her daughter Dylan, who she tags in every photo as #bestkidever—clearly, she's following in mom’s footsteps.

Kimberly Romagnola
Kimberly Romagnola
EVP | Relationship Lead
Kimberly Romagnola
Kimberly Romagnola
EVP | Relationship Lead
Kimberly Romagnola
Kimberly Romagnola
EVP | Relationship Lead

With her 25+ years of healthcare marketing experience and 60+ brand partnerships across a diverse array of therapeutic areas, there aren’t many marketing challenges that Kimberly isn’t equipped to tackle. In fact, her experience with launching brands and developing campaigns is so expansive that she expanded broadened her skillset by becoming a specialist in managed markets. Kimberly contributes this Jill-of-all-trades expertise to Heartbeat clients who want to transform their marketing plans. Her remodeling abilities extend well beyond healthcare—she is an interior designer at heart and can transform any space into a showcase for Architectural Digest.

Lee Slovitt
Lee Slovitt
EVP | Relationship Lead
Lee Slovitt
Lee Slovitt
EVP | Relationship Lead
Lee Slovitt
Lee Slovitt
EVP | Relationship Lead

If you’re looking for an agency partner who isn’t scared to shoot it to you straight, look no further. Platitudes and placations are noticeably absent when you partner with Lee—rather, his many years of experience in engaging hard-to-reach and media-overloaded audiences has shaped his never-settle approach to client business challenges. As a Relationship Lead, Lee steers strategy and ensures impeccable execution for Heartbeat’s clients (his mastery of media buying/planning is icing on the client-service cake). These savvy instincts extend beyond the office—he has an uncanny knack for always ordering the best thing on any restaurant menu.

Dan Daley
Dan Daley
EVP | Relationship Lead
Dan Daley
Dan Daley
EVP | Relationship Lead
Dan Daley
Dan Daley
EVP | Relationship Lead

Dan knows all about healthcare campaigns: his prior career in healthcare public policy had him drafting legislative addresses and advocating for issues such as adolescent and women’s health, as well as overall healthcare reform. He has since translated this passion and knowledge into the leadership of creative partnerships with some of the world’s most notable life sciences brands. With deep experience in developing bold brand experiences and messaging platforms, Dan unites our clients and Heartbeat teams to develop a different type of campaign—marketing solutions that defy convention and drive results.

Lisa Varshney
Lisa Varshney
EVP | Strategic Capabilities
Lisa Varshney
Lisa Varshney
EVP | Strategic Capabilities
Lisa Varshney
Lisa Varshney
EVP | Strategic Capabilities

Good luck finding an agency partner with more holistic healthcare knowledge than Lisa. Her healthcare career began where few others have: as a synthetic chemist. She eventually hung up her lab coat to go back to school (at, ya know, Wharton), where she received her MBA in Healthcare Management. Before joining Heartbeat, she was a longtime healthcare marketing consultant, shaping brand strategy and scientific marketing for health organizations and brands across every therapeutic area. Our clients are the lucky beneficiaries of all this expertise, as Lisa steers our strategic thinking towards Heartbeat’s own “triple point”—insight-driven, unconventional, and forward-thinking.

Michelle Edwards
Michelle Edwards
Director, Human Resources
Michelle Edwards
Michelle Edwards
Director, Human Resources
Michelle Edwards
Michelle Edwards
Director, Human Resources

Michelle is the fire that fuels Heartbeat’s most valuable asset: our human capital. She spends all day (and most nights) thinking of ways to find, hire, and enrich the most talented and challenge-hungry folks in the biz. If that quest wasn’t enough, Michelle also spearheads every single cultural initiative that makes Heartbeat, well, Heartbeat—from Upbeat, our year-long take on the beloved camp color war, to Bodybeat, our focus on employee health and wellness. So when you inevitably flip through the photos on our Facebook page, you can do so knowing that Michelle is the person behind every heartfelt and wacky moment.

Janelle Starr
Janelle Starr
EVP | Marketing
Janelle Starr
Janelle Starr
EVP | Marketing
Janelle Starr
Janelle Starr
EVP | Marketing

If you're on Heartbeat’s client roster (or have ever wanted to be), then Janelle was likely your first impression. Lucky for us, she makes a damn fine one. As the leader of Heartbeat’s Marketing-Communications discipline, Janelle connects with our potential partners to understand their business challenges, and then catalyzes HB teams to develop the most compelling solutions possible. She also flashes her deep executional knowledge—thanks to her years leading both Production and Technology—to demonstrate how Heartbeat teams will get it all done, and with aplomb. If you want to actually enjoy the RFP process with an agency, she's here to punch your ticket.

Bill Drummy
And, the most fearless of all:
FOUNDER &
CHAIRMAN EMERITUS,
BILL DRUMMY
founder & chairman emeritus, bill drummy
Meet the inspiration behind our Challenger attitude
+

Agency Life

2017 AD AGE  & 2018 MM&M  
BEST PLACE TO WORK

0 % JOB
SATISFACTION
0 % POSITIVE
AGENCY CULTURE
0 % COMPANY
LOYALTY & RETENTION